The Crucial Role of Established Sales Processes

Well-defined sales processes are akin to having a roadmap for success in the fast-paced world of business. They not only streamline operations but also enhance efficiency and ensure consistency in performance. Let’s delve into why established sales processes are paramount for modern commercial teams. 1. Consistency of Sales Process Breeds Success Consistency is the cornerstone […]

Sales Funnel Management with Zoho CRM


Managing sales funnels efficiently with Zoho CRM involves a structured approach to harness its features optimally. Sales Funnels and Pipelines: Not Just for Plumbers! Firstly, customise your pipeline stages to mirror your sales process, from prospecting to closure. Utilise Zoho’s drag-and-drop interface to easily move leads through stages, ensuring clarity on where each prospect stands. […]

Are You Qualified?


Whatever your business, sales success depends on converting sales leads into paying customers. We all know that not all leads will turn into business. So, we invest in generating more leads than we need. And when your sales team have plenty of leads, you need to help them prioritise. To do this we try to […]

Lead Nurturing Automation


Lead nurturing is a great way to improve your conversion rates and to focus your efforts and time on those leads with the greatest potential. Last month, we looked at the benefits of automating sales and marketing processes. Lead nurturing was introduced briefly in the latter, ‘Marketing Automation Transforms Businesses’. Several readers asked about how […]

How to Make More Sales in Your Team with Zoho


Make More Sales Is your team struggling to make more sales and hit those targets? Or perhaps the general feel of the environment has taken a recent nosedive and you want to find a way to lift employees’ spirits?  Well, we’ve got good news for you!  Zoho have developed an inbuilt CRM feature called Gamescope with […]

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