This is an excerpt from a CRM MasterClass by Manish from Inner Core Solutions. Evergreen Lead Nurturing Sequences are a smart way to mage leads by setting up automatic (and dynamic) email sequences that keep them warm and feed relevant information to them.
This is an excellent follow-up to the video excerpt from the same MasterClass, The Importance of the Lead Source Field. Also complemented by the blog post, Lead Nurturing and its associated video explainer.
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