3.4: Maximise the Power of Marketing Automation in Zoho CRM

At 26.5 minutes long, this MasterClass from September 2023 was very popular. It focussed on the universally popular subject of how to automate key marketing tasks with your CRM system. The major learning points were:

  1. Understand the basics of Marketing Automation in Zoho CRM

  2. Learn how to integrate webforms directly into the CRM

  3. Understand how to score leads for easy prioritisation

  4. Learn about email campaigns direct from the CRM

  5. Understand marketing data and analyse key indicators in the CRM.

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