The Value of Personalisation in Marketing Communications that Unlocks Success

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In today’s fast-paced digital world, where consumers are bombarded with endless marketing messages, personalisation has emerged as the secret weapon for brands seeking to cut through the noise and truly connect with their audience. From tailored email campaigns to bespoke product recommendations, personalisation is revolutionising marketing communications, offering a myriad of benefits for both businesses […]

The Synergy of Zoho CRM and Marketing Automation

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Maximise Marketing Impact In today’s dynamic business landscape, maintaining a competitive edge demands more than just a compelling product or service. It requires a strategic approach to customer engagement and relationship management. Enter Zoho CRM and Marketing Automation – two powerful tools that, when integrated effectively, can revolutionize your marketing efforts. Let’s delve into how […]

Mastering Sales Goals with Zoho CRM’s Forecast Module

Setting and tracking sales goals is a fundamental aspect of any successful business. In the dynamic markets of the modern world, having the right tools to manage and monitor these goals is crucial for staying ahead of your competitors. Zoho CRM’s Forecast Module offers a powerful solution for businesses looking to streamline their sales processes […]

The Crucial Role of Established Sales Processes

Well-defined sales processes are akin to having a roadmap for success in the fast-paced world of business. They not only streamline operations but also enhance efficiency and ensure consistency in performance. Let’s delve into why established sales processes are paramount for modern commercial teams. 1. Consistency of Sales Process Breeds Success Consistency is the cornerstone […]

Heads-Up! New CRM Feature Coming Soon: Kiosk.

Kiosk is due to be launched in early 2024 by Zoho CRM (exact date TBD). Inner Core Solutions have early access to it, and it looks great! What is Kiosk? It’s low-code Process Flows to help your users through otherwise complex or repetitive routines. What’s more, it’s designed to be easy to implement in-house, so […]

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