The Value of Personalisation in Marketing Communications that Unlocks Success


In today’s fast-paced digital world, where consumers are bombarded with endless marketing messages, personalisation has emerged as the secret weapon for brands seeking to cut through the noise and truly connect with their audience. From tailored email campaigns to bespoke product recommendations, personalisation is revolutionising marketing communications, offering a myriad of benefits for both businesses […]

The Synergy of Zoho CRM and Marketing Automation

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Maximise Marketing Impact In today’s dynamic business landscape, maintaining a competitive edge demands more than just a compelling product or service. It requires a strategic approach to customer engagement and relationship management. Enter Zoho CRM and Marketing Automation – two powerful tools that, when integrated effectively, can revolutionize your marketing efforts. Let’s delve into how […]

New Changes to Impact Zoho Campaigns

Zoho Campaigns is to get 3 important enhancements from 26 July 2023. Here’s a heads-up of what to expect: New, streamlined integration capabilities. Changes to roles and privileges. Workspaces – a new feature for Professional-level accounts (including those accessing via Zoho One).   These updates are being phased in, and users will have some control […]

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